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Back stage: Ian Pring, Research and Insight Manager Transport for London
We caught up with Ian Pring, Research and Insight Manager Transport for London, who collected the award for Customer Insight at our Awards for Excellence, here’s how he felt about their well deserved...
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Back stage: Young Marketer of the year – Heather Corbett
We caught up with Young Marketer of the Year 2012, Heather Corbett, Marketing Manager, Innovation First, at the Awards for Excellence, here’s how she felt about her well deserved award… In 2011, more...
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Back stage: Fiona Marshall, senior global brand manager, ASOS
We caught up with Fiona Marshall, senior global brand manager, ASOS who collected the award for Best Leading Edge Thinking at our Awards for Excellence, here’s how she felt about their well deserved...
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Marketing Society Awards for Excellence 2012: Social media marketing – Dr Pepper
Dr Pepper’s ‘The Pepperhood’ campaign showed that using games in social media can boost brand affinity, increase purchase among light users and drive trial. They collected the top award for Social...
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Marketing Society Awards for Excellence 2012: Brand Extension, Kenco Millicano
The product has revolutionised supermarket coffee aisles and answered an emerging consumer need – to combine the convenience of instant coffee with a quality and taste reminiscent of roast and ground....
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Marketing Society Awards for Excellence 2012: Brand Revitalisation, Foster’s
Heineken’s relaunch of Foster’s lager is one of the brand success stories of the past two years. A tired brand with an incoherent identity, old packaging and a ‘No worries’ proposition that had become...
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Marketing Society Awards for Excellence 2012: Mobile Marketing, Hotels.com
Hotels.com, the online hotel booking service, gave its mobile presence a rocket boost through a global marketing campaign developed with its agency, Fetch Media. They collected the top award for Mobile...
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Marketing Society Awards for Excellence 2012: Ecommerce, Johnlewis.com
John Lewis has jumped headlong into the world of ecommerce, going from a virtually non-existent web presence to become a leading online retailer in just two years. The transformation of the traditional...
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Marketing Society Awards for Excellence 2012: Marketing Leadership, Symantec
In 2009, the Europe, Middle East and African marketing function of software company Symantec was merely supportive of the sales function, implementing activities on its behalf. The firm realised that...
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Awards Showcase: Alistair Macrow, vice president marketing & food, McDonald’s
Ahead of next weeks Awards road show visit to London, we delve into our archives. We take a look at the McDonald’s case study and interview with one of next weeks speakers Alistar Macrow, Vice...
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